Weekly insights, case studies, and practical ideas for event activations — from VR experiences to projection mapping.
A fully wrapped immersive tunnel inside a Farnborough International Airshow chalet turned static hospitality into a structured supply chain story senior guests actually remembered.
Read Case Study: An Immersive Tunnel at Farnborough International Airshow
The best VR activations are not about the headset. They are designed backwards from a single message you need people to remember. Here is how to land that message in an interactive way.
Your office is more than a reception. Meeting rooms, boardrooms, breakout spaces and corridors are all opportunities to build immersive moments that impress visitors and reinforce your brand.
Read Immersive Office Spaces: How to Turn Your Building Into a Visitor Experience
An immersive event is not just a moment in a room. Done right, it is the single richest content shoot your brand will run all year — and the fuel behind everything you post for months after.
Read Immersive Events and Social Media: How to Turn One Room Into a Month of Content
LED panels turn ordinary walkways into immersive brand tunnels. Learn how brands use LED tunnels to increase dwell time, memorability, and pipeline at trade shows and corporate events.
Read LED Panels for Immersive Tunnels: Turning Walkways Into Brand Environments
Buyers can spot a pitch from across the hall. Play is how you get them to lean in — and how your message lands without a single slide.
Read Gamification at Events: How to Use Play to Win Attention and Land Your Message
Most events look different. Very few feel different. The real gap between a traditional and an immersive event is not budget — it is whether the audience watches, or stands inside the story.
Read Immersive vs Traditional: What Actually Makes an Event Immersive
Looking Glass hologram displays turn traditional booth signage into dimensional, attention-holding visual experiences — offering brands a practical way to increase dwell time, memorability, and perceived innovation without isolating attendees in headsets.
Read Looking Glass Holograms: From Futuristic Display to Practical Event Signage for Brands
Meta's Orion prototype shows the long-term future of true augmented reality, while the Ray-Ban Display glasses represent the first practical step brands can experiment with today — combining AI, camera-based context, and heads-up display into a wearable event tool.
Read Meta Smart Glasses: From the Orion Prototype to What Brands Can Use Today
Immersive projections transform events from forgettable to unforgettable. Learn how interactive projection experiences boost memory recall, engagement, and can be delivered for under £10k.
Read Immersive Projections at Events: Storytelling That Sticks (For Under £10k)
Trade shows and conferences are crowded, competitive environments. One of the most effective ways to cut through the noise is by turning brand messaging into an interactive VR game.
Read Using VR Games at Live Events to Communicate Brand Messages